Airtime Reach
Client
Airtime Reach
Skills
Automation, Branding, Digital Design, Data Visualisation, Logo Design, Product Development, Project Management, UI/UX, Web Design.
Tools
Photoshop, Illustrator, ASP .NET Razor, Azure DevOps, Blazor, Bootstrap, C#, HTML5 & CSS3, Microsoft Forms, Power Automate, SQL.
Year
2023
Introduction
Airtime Reach is an online tool that easily estimates the reach of PR and media campaigns on radio across Australia.
As Airtime Reach was a brand new product, it was my responsiblity to come up with the initial branding, such as color scheme and logo. I also took charge in designing the interface and user experience.
In depth problem solving was required to design the interface to upload public Radio Measurement Survey results, and the campaign import process. Due to Australia wide radio station name variations, we needed to make it as simple as possible for clients to get exact matches in their campaigns when compared to survey results, thus speeding up the reach estimate process.
.gif "Airtime Reach Campaign Import")